Blog | Backlight

Mastering real-time content creation for live event broadcasting

Written by Erick Oliveira | 11.12.24

Audiences now demand instant access to updates, live highlights, and behind-the-scenes footage, all delivered flawlessly across various digital platforms. Whether it's breaking news, live sports events, or entertainment coverage, viewers expect to consume content the moment it happens, no matter where they are.

For broadcasters, success in engaging their audiences is defined by their ability to produce and distribute content quickly across various platforms. Every platform—whether YouTube, Facebook, Twitter, or Instagram—requires different formats to cater to its unique audience. 

So, they must deliver content rapidly and in the correct format to engage effectively. 

This is where Wildmoka comes into play. As a cloud-native digital platform, Wildmoka is designed to meet the challenges of real-time content production and distribution head-on. 

Its robust suite of tools enables broadcasters, content creators, and media organizations to capture, edit, and deliver content instantly, ensuring that they can keep pace with the expectations of a digital-savvy audience.

 


What is Wildmoka?

Wildmoka is not just another media production tool; it's a comprehensive platform designed to address the needs of broadcasters, video organizations, video producers, content, and rights owners.

Widmoka supports video-on-demand (VOD) and live content production, making it ideal for live event broadcasting and enabling these entities to produce, distribute, and monetize content efficiently. 

The platform's primary focus is maximizing audience reach and engagement across various digital destinations, including social media platforms like Facebook, Twitter, YouTube, Instagram, and TikTok, as well as O&O (owned and operated) applications.

Seamless content distribution and live production

Broadcasters and content owners face challenges in efficiently distributing, monetizing, and engaging their audience across streaming applications and digital platforms. 

They must deliver on-demand and live content quickly, repurpose it effectively for different platforms, and maintain high quality—all while integrating seamlessly with existing workflows.

Wildmoka addresses these challenges by streamlining the production, repurposing, and distribution processes, ensuring real-time content delivery that meets the needs of various platforms. 

Whether for Video-on-Demand (VOD) or live production, Wildmoka supports quick content repurposing, seamless integration with broadcasting workflows, and high-quality distribution across multiple platforms.

Enhancing real-time content creation

Broadcasters face immense pressure during live events to create, edit, and distribute real-time content. 

The demand for immediate updates, highlight reels, and behind-the-scenes footage means that every second counts. Traditional workflows can struggle to keep up, leading to delays that impact audience engagement and satisfaction.

Wildmoka addresses this pain point with tools like Clip Studio and Live Studio, which streamline real-time content creation, editing, and publishing. 

These tools enable broadcasters to produce, repurpose, and distribute content across social media channels and owned-and-operated applications, ensuring timely audience engagement. 

Clip Studio is designed for fast VOD production, while Live Studio supports live production by repurposing live feeds, integrating graphics overlays, and mixing different sources, all at unprecedented speeds.

Integration with existing broadcasting workflows

As broadcasters transition to the cloud for specific use cases, such as media asset management and distribution, Wildmoka provides the tools needed to ensure smooth operation.

Whether connecting with social media platforms or custom APIs, Wildmoka synchronizes broadcast and digital workflows, enabling more efficient content production and delivery—especially critical during live events where timing impacts audience engagement.

Wildmoka integrates with traditional broadcasting workflows, bridging the gap between legacy systems and modern cloud-based or hybrid environments. Seamless integrations will address customers' unique setup, metadata, and API needs, whether connecting to cloud storage or on-premises repositories. 

Wildmoka streamlines processes by linking broadcast and digital workflows, supporting VOD assets, near-live clipping, and fast content delivery. This allows editors to quickly access and produce content, saving time in the fast-paced digital space.

Ensuring quality and reliability 

Being the first to deliver content is critical for engaging the audience, making a reliable platform essential. 

This includes ensuring correct picture size, quality, aspect ratio, and seamless API integrations to avoid issues during live transmissions. Quality, reliability, and speed are paramount in this context.

Wildmoka manages the complexities of real-time content creation, from video and audio quality to delivery speed. 

The platform is designed for large-scale operations but caters to smaller broadcasters. It supports multiple formats, such as 16:9, square, and all different flavors for vertical video aspect ratios. and vertical video. 

It integrates seamlessly with social media platforms and applications, ensuring broadcast-grade quality and reliability during high-stakes live events.

Real-world success stories

With a proven track record of enhancing live broadcasting experiences, Wildmoka is trusted by Tier 1 broadcasters worldwide.

For example, NBC utilized Wildmoka during the Ryder Cup to quickly produce and distribute vast content, significantly boosting audience engagement. 

Similarly, Discovery Europe leveraged the platform during the Tokyo Olympics, generating over 400 million views, a feat that would have been challenging with traditional broadcasting tools.

Conclusion

Wildmoka is a game-changer for broadcasters and content creators who want to excel at creating real-time content for live event broadcasting. 

With its powerful tools, seamless integrations, and commitment to quality and innovation, Wildmoka enables broadcasters to engage audiences like never before, ensuring they are always the first to deliver high-quality content across multiple platforms.

Wildmoka is redefining real-time content creation for live event broadcasting

As the media industry continues to evolve, Wildmoka's commitment to innovation ensures that broadcasters can stay ahead of the curve, meeting the demands of their audiences and maximizing their reach across digital platforms.