iconik x Zype: Integrated cloud-native MAM and OTT video workflows

Seamlessly connect your media management and OTT distribution

The iconik & Zype integration helps video-focused companies realize their revenue potential by providing greater access to media assets with intuitive tools to amplify their distribution and monetization.

By connecting media asset management in iconik with Zype Streaming Platform’s CMS, media publishers receive an end-to-end toolkit for content creation, collaboration, management, distribution, and revenue generation for on-demand video experiences across web, mobile, OTT / CTV, and FAST ecosystems.

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Manage and collaborate on assets in iconik then unlock easy distribution and monetization across any OTT environment with Zype

Index your assets across any storage for a complete view of your video library and faster access to assets

Amplify the reach and impact of your media across digital streaming platforms, from your own website to third-party owned outlets for greater ROI

What is iconik?

Iconik is a hybrid-cloud media management and collaboration hub that revolutionizes how media-rich teams organize, access, and connect on digital assets. Versatile and accessible, iconik breaks free from the limits of traditional MAM systems via a flexible platform, the ultimate all-in-one management solution to connect people with their media

Index all storage: Manage assets across both cloud and on-premise storage with assets instantly available, no matter where their originals live
Conduct intelligent search: Intelligently search your archive and catalog new assets leveraging AI for superior searchability, discoverability, and metadata automation
Streamline collaboration: Effortlessly share, review, and open media in creative production applications
Flexible commitments: Rest easy with a cost-effective, pay-as-you-go pricing model devoid of minimums or long-term commitments

What is Zype?

Zype Streaming Platform is a cloud-based online video platform used by video-centric organizations to manage, monetize, and distribute live or on-demand video across OTT environments. Zype Streaming Platform is unique in providing a full-stack, end-to-end, API-driven infrastructure that is both turnkey for operational teams, yet open and compatible to easily integrate with existing workflows. With Zype, content owners and distributors can centrally operate and grow a modern, multi-platform video publishing business.

Content and Audience Management: An integrated CMS and CRM makes it easy to build, manage, and grow your video business
Stream Live or On-Demand: Broadcast live or create on-demand playlists and deliver directly to digital audiences with an embeddable, branded HTML5 video player
Automate Workflows: Use the Zype API and webhooks to build automated and customized streaming solutions
An end-to-end solution: With its tight integration with Zype Playout and Zype Apps Creator, Streaming Platform is the gateway to developing a complete OTT strategy.

Simplify your video workflows with Backlight

Have a Backlight team member reach out to help you see how the iconik and Zype integration can simplify your video management and distribution strategy

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Unlock the Full Potential of Your Asset Library

Create new revenue streams by tapping into your iconik media archive to monetize and distribute more content using Zype’s direct-to-consumer delivery to web, mobile, OTT, CTV and FAST environments.

Streamlined video operations

Simplifies the media supply chain by providing a comprehensive solution for publishers, from initial asset management in iconik to final distribution and monetization in Zype.

Enhanced content accessibility

With its ‘Bring Your Own Storage’ feature, iconik enables easy connection to multiple asset repositories without moving or duplicating content.

Enhanced content collaboration

AI-powered searchability, version control, and metadata management makes it easier for teams to find, manage, and collaborate on media assets.

Cost-effective and flexible storage

Optimize video storage and gain access to a more robust, scalable, and flexible MAM that can evolve with your business needs.

Grow content monetization and distribution

Distribute and monetize content across O&O platforms using SVOD, AVOD, TVOD or hybrid monetization models.

A visual workflow for defining Ad insertions

Mark Ad insertions using iconik’s player to visually determine the optimal placement instead of typing in time codes, and have them pass seamlessly into Zype.

Interested in learning more?

Have a Backlight team member schedule time to discuss how the iconik and Zype solution can boost your video operations