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Backlight replaces broken media workflows with simple, AI-powered products designed to make your teams faster and your business stronger.
Organizations that partner with Backlight understand this, giving them a distinct competitive advantage — their teams aren’t just more productive, they deliver more impactful work and have more fun in the process.
Backlight’s products are purpose-built for the most demanding media operations in the world. We stay ahead so you stay ahead, and know exactly what it takes to make impactful content at scale.
Streamline your video production workflow with organized files, connected storage systems, smart metadata, and efficient media management — all leading to faster edits and timely delivery.
Empower global teams to access, share, and review media assets, regardless of location. Now there’s a single place for version control, detailed feedback, proxy workflows, and secure permissions.
Flexible project plans and intuitive review tools enable clear, frame-accurate feedback — all designed to adapt to your creative processes without slowing you down.
Produce clips and reels from any source and distribute them to any destination in any format, at speed and at scale. We make it easy to get key moments in front of audiences in near-live time.
Turn audience growth into revenue with live streams, linear channels, and OTT tools that let you produce and repurpose content with intelligent ad placements and brand activation opportunities.
Thousands of customers manage hundreds of millions of original, hi-res assets with Iconik. Last year we saw 230M added, bringing the total to 587M. That's a 6,000% increase in scale since we first began tracking this metric in 2020.
From breaking news and sports highlights to live events and streams, Wildmoka's AI and automation helps global media brands identify, tag, and clip key moments instantly, so their audience can experience key moments in near-live time.
Whether framing scenes with the storyboard or planning story beats, Celtx’s story development tools help conceptualize, write, and enrich scripts so they are formatted and production-ready for film & TV, and interactive media.
Creative projects need planning, and Ftrack was at the center of thousands of shoots, VFX productions, and collaborative moments that were delivered on time, on spec, and on budget.
By leveraging Backlight’s APIs, developers can automate tasks and workflows, expediting the entire development process and enabling rapid application deployment. Our reference documentation is organized by product:
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‍Zype API
Yes. Iconik, Ftrack, and Celtx all offer free trials that allow users and teams to experience key features before committing to a plan.
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To sign up for a trial, visit Iconik, Frack, or Celtx.Â
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Getting started is simple, and if you have any questions, our team of experts are ready to answer questions.
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The best place to start is to contact our team. We can help you find the right plan to meet your team’s needs across the entire Backlight toolset.
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If you want to review pricing on your own, each product has its own terms and options, which can be viewed on their respective pricing pages: Iconik, Ftrack, Cinesync, Celtx, Zype.
Backlight's partner and integration ecosystem gives you access to a vast network of trusted technology companies who can help you implement Backlight products at your organization, or connect our services to existing workflows and infrastructure. We're proud to partner with leaders like Adobe, AWS, Backblaze, Base, IMT, and more.
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For a full list of partners, click here.
Backlight launched in 2021 to bring fresh thinking to the age-old problems facing the video and media industry: slow tools, complex workarounds, and legacy tech.
These challenges highlighted a need to provide simple products designed to help teams work faster and more creatively. Since our founding, we’ve grown considerably, with team members across the world building products and launching category-defining AI features that are propelling the industry forward.
Interested in joining our team? View our current openings.
