Backlight names Integrated Media Technologies (IMT) Partner of the Year & Top Growth Partner at NAB 2025

NEW YORK (APRIL 7, 2025)

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For the second year in a row, IMT is awarded the top partner and top growth partner for Backlight. In addition to very strong growth with iconik, IMT has began to make forays in to other Backlight solutions including Zype and Wildmoka. This award is a testament to our incredible partnership with IMT and our shared commitment to delivering a flexible, cloud-powered media management platform that enables customers to store, manage, and access their content effortlessly—anytime, anywhere.

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IMT is a great collaborator and leader in the MAM space with their team. The fact that we have a path to make iconik more extensible through other Backlight tools, AND IMT's own development efforts, it really exciting for these customers

Jeremy Strootman
Director, Channel Sales
Backlight

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IMT is the leading Next-Gen Systems Integrator for MAM with our end to end engagement model including consulting, professional services, cloud services, and workflow development all supported by our MSP. This past year we made significant investments in our MAM team to keep up with the demand of our customers using Backlight solutions. It has been incredible to watch the IMT and Backlight relationship flourish and we look forward to even more growth in 2025.

Jason Kranitz
President
Integrated Media Technologies (IMT)

About Backlight

Backlight replaces broken media workflows with simple, AI-powered products designed to make teams faster and businesses stronger. Through our integrated suite of video solutions, including Iconik, Wildmoka, Ftrack, Celtx, and Zype, we empower creative and production teams to focus on what matters most: crafting compelling stories that drive impact. 

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