Press

Backlight to unveil new features in AI and Automation

Innovations across Backlight’s Iconik, Wildmoka, Ftrack, Celtx, and Zype product families enable media teams to drive their businesses forward

NEW YORK (APRIL 2, 2025)

Global media technology company Backlight will showcase new advancements in AI-driven automation, media management, and live content production at the 2025 NAB Show (booth #SL5006), April 6-9 at the Las Vegas Convention Center. Attendees will experience firsthand the company's transformative new tools designed to enhance efficiency, streamline workflows, and elevate storytelling across industries.

Today, every company is a media company, and every team is a media team.

At NAB 2025, Backlight is introducing innovations across our portfolio that enable all kinds of media teams to simplify their content workflows and maximize engagement and efficiency through automation and AI. From newsrooms using Wildmoka to break stories faster to marketing teams using Iconik to launch global campaigns, our latest innovations are designed to make teams faster and businesses stronger.

Kathleen Barrett
CEO


Iconik Automation Engine: The power of automation at scale


With Automation Engine soon to be available in Backlight’s Iconik media management solution, users can build powerful, automated workflows without needing API interaction. It allows content creators to automate tasks such as transcriptions, metadata-driven asset movement, and cold storage management, significantly reducing costs and improving efficiency.

Additional Iconik advancements on show at NAB include:


AWS Marketplace availability
: Now available for purchase in AWS Marketplace, making it easier for enterprises to integrate Iconik into their cloud workflows and purchase Iconik with AWS credits.

Wildmoka: Cloud-based channel creation with Channel Studio and AI-based vertical short form creation


At NAB, Backlight is introducing Channel Studio, Wildmoka’s new cloud-based solution for 24/7 live channel management. Built entirely for the browser, Channel Studio allows digital teams to create and operate always-on channels without the need for expensive control rooms or hardware. From scheduling and ad breaks to monetization with ad templates, everything can be managed with ease.

Backlight will also unveil a comprehensive suite of AI-driven features for Wildmoka, designed to simplify the production of vertical short-form content. These capabilities include speech-to-text on live ingest, live translation, smart verticalization with automated rezoning, and titling and caption animations. These features are all about speed, scale, and ease, using AI as a force multiplier for creating high performing content.

Other new features in Wildmoka include:

Zype: Elevating Video Distribution and Analytics


New features in Zype further expand its end-to-end video management and distribution capabilities, including:

Celtx Premier Pro Integration


Backlight’s Celtx scriptwriting software
now integrates with Adobe Premier Pro, allowing editors to import scripts directly into Premiere, automatically generating scene-based bins and linking assets to script content. This integration streamlines the editing process by enabling quick navigation between the script and media, automated sequence creation, and real-time script syncing, ensuring edits stay aligned with evolving production needs.

Backlight will also showcase the latest features in its Ftrack production management, production tracking, and media review solution. 

Live product demos

NAB attendees can see live demos of Backlight’s media solutions in action at the Backlight booth. Monday’s demos will focus on team collaboration, while Tuesday’s demos will spotlight workflow automation and AI for improved efficiency. Signing up for a demo session is the best way to learn about everything that’s happening across the Backlight portfolio.

About Backlight

Backlight replaces broken media workflows with simple, AI-powered products designed to make teams faster and businesses stronger. Through our integrated suite of video solutions, including Iconik, Wildmoka, Ftrack, Celtx, and Zype, we empower creative and production teams to focus on what matters most: crafting compelling stories that drive impact. 

Media Contacts:

Bubble Agency

Americas/APAC: Kim Willsher, (+1) 310-569-2603 

UK/EMEA: Shawn Belluigi, +44 (0)20-7113-3811

backlight@bubbleagency.com

Backlight

Caitlin McCormick

press@backlight.co