NDTV Profit’s audience spans large financial institutions, corporations, and a younger generation of Indian investors who expect quick, easily accessible content. The challenge was to rapidly create, edit, and distribute videos and live streams across multiple platforms to meet the real-time demands of this diverse group.

During major financial events, like India’s Union Budget Day or national elections, NDTV Profit often experienced a surge in news coverage, making it challenging to deliver everything simultaneously on broadcast TV. They needed a solution to manage overflow content, enable immediate live coverage, and efficiently scale digital production to keep pace.

“Digital is critical for a business news channel like ours. Our audience includes the biggest financial institutions, brokerage houses, corporations, and a much younger generation of investors in the Indian stock market. Digital is essential for this generation that can’t wait for long discussions on TV—they want quick, specific bytes of information, and only digital allows for this,” Harmit explains.

Harmit and his team needed a digital content creation and distribution platform to integrate with their existing newsroom and quickly scale to keep up with digital demands.

After evaluating various options, they chose Wildmoka for its one-click video clip production and live popup channel creation. In India, Real Image, a Backlight partner, provided critical consulting, support, and training services, ensuring a fast and smooth rollout for NDTV Profit.

With Wildmoka, NDTV Profit overcame the limitations of traditional broadcast, delivering extended coverage across its digital platforms. For example, on Union Budget Day, they launched a dedicated popup channel to stream continuous coverage and real-time commentary on YouTube and other platforms, meeting audience expectations for immediate, real-time financial insights.

Wildmoka enabled NDTV Profit to:

• Ingest and manage multiple streams simultaneously, including their 24x7 broadcast feed and additional content streams for items not shown on TV.
• React swiftly to high-pressure events, like elections or budget announcements, by creating dedicated popup streams that can be live within minutes.
• Publish fast to multiple digital platforms, optimizing formats for vertical or horizontal display depending on the destination.

“With Wildmoka, ingest streams for breaking news and live events that the linear TV schedule can’t cover are just one button click away from starting a new live pop-up stream on NDTV Profit’s digital platforms,” says Harmit.

He elaborates on how NDTV manages these streams to maximize digital coverage: “We have two streams ingested into Wildmoka. The first is the 24x7 broadcast channel, and the other is used for additional content that doesn’t fit into the TV schedule but we need to show on the digital platform. This second stream helps us manage airtime, which is especially useful during major events like Union Budget Day.”

Union Budget Day is India's key political and financial event, impacting major financial institutions, investors, manufacturers, and more. Harmit explains: “This is the day when many things happen: the major taxes are decided, impacting all the big financial institutions, investors and funds, Indian manufacturers, and so on. Once the Union Budget Day is over, there are multiple reactions from political parties, big corporations, financial institutes, journalists, etc.

“During events like that, our editorial teams have major pressure because lots of news is coming up. Sometimes, you have two breaking stories you can’t broadcast simultaneously on TV. But with Wildmoka, we have multiple live streams ready to go, where we can place our logo and cover everything we need. For Union Budget Day, we were able to create a dedicated popup channel and stream it on YouTube in real-time,” he adds.

The process