Move at the speed of your ideas.

Known for its socially conscious, visually dynamic, and always-timely content, NowThis tackles everything from politics to pop culture with a unique blend of humor, honesty, and compassion.

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“Editors, producers, and even the sales team from our parent company regularly view our assets and share links with clients or our partners. When it comes time to distribute, Iconik is central to the publishing process as we use it to automatically send content from Iconik directly to X, Facebook, and YouTube.”
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Kelsey Marsh
Head of Production & Operations

On Apple TV+’s Morning Show, Real by Fake replaced entire New York backdrops for Los Angeles cityscapes and created expansive views for a high-rise Manhattan apartment, all without breaking the audience’s dramatic immersion.

“Moving to Ftrack was a game changer. We could take on bigger shows and process more projects, all while saving the team a huge amount of work. The result is that artists come in, and they’re just that: an artist.” 
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Daniel Di Donato
Senior Pipeline Technical Director

With a mission to deliver unforgettable experiences for fans, the Hawks' media team is responsible for producing near-live clips and commentary before, during, and after each game, in addition to promotional assets for 80 ticketed events annually at State Farm Arena.

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“Within ten to fifteen seconds, footage is starting to ingest into Iconik. If I have broadcast footage needed for a promo for the end of the game, it’s already there. We’re not having to wait. My content creators that do cinematic shooting on the court, they’re able to get those files into Iconik, and knock out a social edit.”
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Charles Gilbert
Manager of Digital Assets

With BFM2, RMC BFM launched an innovative and journalist-led 24/7 news channel and digital studio built for agility, cost-efficiency, and revenue growth. Built on Backlight’s Wildmoka technology, BFM2 challenges traditional broadcast models by embracing cloud technology for greater agility and efficiency.

“Our partnership with Wildmoka and Backlight has empowered us to transform live content into a flexible, digital-first experience, keeping audiences engaged and informed with immediacy and impact."
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‍Clément Courvoisier
Chief Operating Officer

Chess.com's implementation of Iconik provided structured organization for 300,000+ assets (100TB), improved collaboration through review/approval features, and enabled efficient searching. After five months, 40+ users were effectively utilizing the platform, significantly reducing time spent locating specific content.

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"One of the most appealing things is that it's a one-stop shop for post-production. We've been able to streamline our workflow significantly by combining asset management with the sharing, collaboration, and transcription tools inside Iconik."
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Benjamin Attias
‍Content Director

Curious minds fuel the engine behind Google's video production. Their Studio Operations team doesn't just capture content — they reimagine what's possible when technology meets storytelling.

“Iconik has allowed our distributed team of 100+ creatives to collaborate in ways that no other solution allows. Whenever we finish a shoot at any of our 7 studios, it immediately appears for the whole team to find, whether they are working from home, the office, or out in the field shooting. It's a game changer!”
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Ray Tarara
Producer

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Clemenger Group (BBDO) is the holding company of a group of companies involved in advertising and marketing communications throughout Australia and New Zealand. They operate across the marketing services spectrum with specialist groups offering clients best-of-category expertise in various disciplines.

They aim to provide the most compelling commercial content, no matter what the distribution channel, and use Iconik’s Media Asset Management tools to power their creative breakthroughs.

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The Line is a BAFTA-nominated animation studio based in London. They specialize in animation, commercials, films, and games. As an artist-run studio, they found that the right  tooling was essential to complement their approach and creative aspirations.

“Using Ftrack has empowered us to streamline the admin and set-up of projects, so our creative teams can just spin up and start tracking. Once we’re going, it keeps our process and pipeline uniform and consistent from project to project.”
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Lisa Smith
Head of Development