SOLUTIONS BY INDUSTRY
Sports
Unlock the power of your sports content with seamless management and distribution
Engage fans with the right content wherever they're streaming with an all-encompassing software solution tailored to the sports industry.Don’t drop the ball on engaging your audience
Disorganized Assets
Your valuable content is scattered, costing you precious time and drowning you in disorganization.
Fragmented Audience
Your content struggles to reach audiences where they are, leading to missed relationships and potential revenue.
Wasted Resources
Too many hours are spent searching for media assets, risking productivity and efficiency as chaos reigns.
A unified platform to execute your sports content strategy
Backlight's solutions help you maximize content value, expand reach where audiences are watching, and strengthen asset organization so you don't miss out on maximizing profits or waste precious time and money with disjointed media workflows.TOUCH
Live content
Live production & event management
Live multicasting and hyperdistribution
Live clipping, editing & publishing
AI-assisted content curation
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Content hosting
All-in-one CMS and CRM platform
No code app creation
Ad-supported, transactional, and subscription monetization
Simplified and centralized distribution across devices
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Distribution
Automated programming of linear Playout for O&O or FAST
Channel Verticalization
Channel and app localization
Native and third-party graphics support
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Asset management
Media management
and content indexation across any storage – in one place
and content indexation across any storage – in one place
Collaboration and review
Adobe and Final Cut Pro integrations
AI tagging and transcription
Your step-by-step plan for sports content success
1
Unify access to content
Streamline content from multiple sources into a unified, easily searchable system with robust event management and advanced indexing.
2
Expand digital presence
Grow content production in volume and variety. Leverage quick turnaround tools to create audience-centric clips, stories, highlights, and live streams.
3
Maximize Revenue Streams
Create new and innovative content experiences that engage a broad audience, delivered in the right formats for quality streaming. Distribute vertical, branded content across Web, Mobile, OTT, Connected Devices, and FAST platforms.
Trusted by sports broadcasters everywhere
“Sports fans demand real-time and near-real-time content.”
Mike Lowe, Vice President of Digital Strategy & Partnerships at NBC Sports.Read the full case study on how NBC and Ryder Cup deliver compelling content at speeds “once believed to be nearly impossible.”
“Leveraging iconik was paramount to improving that speed to content and optimizing workflows."
Read the full case study on how the Atlanta Hawks revolutionized their content management with IMT + iconik
Discover your solution
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iconik
Iconik is a versatile, hybrid-cloud media management and collaboration hub transforming how media-rich teams manage and interact with digital assets. Iconik connects people with their media via a flexible platform for managing media across cloud and on-premise storage, AI-enhanced asset discoverability, and seamless collaboration.
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Backlight Live Studio
Create and repurpose, multi-stream, and monetize your live events. Backlight Live Studio is your cloud control room for live sports, pop-up channels, or recurring streaming events, simplifying the scheduling, creation, and monetization of your live events across every platform.
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Wildmoka Clip Studio
Capture exciting moments from live programs. Deliver instantly to a wide audience. Wildmoka Clip Studio allows you to make the most of the commercial value of your owned content by creating clips and highlight reels from live feeds without technical skills.
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Zype Playout
Build & monetize linear TV with Backlight Playout. Drag-and-drop programming of live or on-demand videos into linear streams for distribution across broadcast and digital platforms.
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Zype Streaming Platform
Manage, monetize, and distribute video across web-based platforms. Zype Streaming Platform is a cloud-based online video platform with a built-in CMS, CRM, embeddable HTML5 video player, tools for encoding, distribution to web-based platforms, and consumer and content analytics.
Sports teams and content owners need solutions that bring agility to their digital content strategy.
At Backlight, we know you aspire to create captivating sports experiences that resonate with your audience, from the thrilling moments that define the game to the daily highlights that keep fans engaged. To achieve this, you require a seamless content management and distribution solution. The challenge lies in the disarray of your content and the fragmented nature of your audience, leading to confusion, inefficiency, and time constraints.
We firmly believe there's a superior approach to handle the vast array of media assets and deliver content to your audience precisely when tuned in, regardless of location. We understand the chaos in content management, and that's why countless sports teams have chosen to partner with us over the years, achieving remarkable success. Backlight will help you:
- Discover: Understand your unique content management challenges and goals.
- Demo: Witness how our platform addresses your needs, streamlining asset management and content distribution.
- Implement: Seamlessly integrate our solution into your workflow for optimized efficiency.
- Optimize: Experience improved workflows, faster content production, and streamlined distribution.
So, take the first step – book a demo. Then get started with inspiring stories of other sports organizations who have transformed their content chaos into mastery with Backlight. It's time to break free from the fragmented video production and workflows and emerge as the master of sports media management and distribution. Your journey toward a seamlessly connected and engaged fan base and increased revenue potential begins here.
