The core purpose of Wildmoka is to enable rapid selection of live stream segments, turn them into videos, and seamlessly publish them to social media—all without the editor ever needing to leave the platform.
Join us as we explore how automated social media publishing can extend your broadcast reach and make your content more engaging and accessible.
Automation: A tool for enhancing human creativity
Automation as a tool enables creatives to produce more appealing content quickly and efficiently while aligning with each team's unique digital strategy by eliminating cumbersome, repetitive tasks.
It's essential to understand that while automation can handle many repetitive and time-consuming tasks, it is not a replacement for human creativity.
Instead, it frees up time for editors, allowing them to focus on what they do best: creating compelling content.
The editor's work should be streamlined and seamless, allowing them to perform tasks without switching between multiple tools. Everything is consolidated within a single interface, accessible both remotely and on-site.
By reducing the time spent on mundane tasks, automation empowers editors to produce higher-quality videos that resonate with audiences across multiple platforms.
Now that we have covered ‘what’ we do, let's explore ‘how’ we do it in more detail.
The power of templates
One of the foundational automation features is the use of templates.
Templates allow broadcasters to set up a consistent video format, including intros, outros, overlay graphics, and more.
Once a template is applied, the video is ready for publishing with just a few clicks, automatically adhering to the pre-set format. This saves editors valuable time and ensures brand safety and consistency.
For example, if you want every video of a particular genre to have the same intro, the right template makes this process seamless.
Advanced scene detection
Beyond templates, automation can assist in more sophisticated editing tasks, such as zooming in on key scenes where a person is speaking or focusing on significant movement within the frame.
Automation tools can detect these critical moments, allowing editors to quickly apply transitions and other effects.
This is particularly useful in news broadcasting, where highlighting the most essential parts of a story can be crucial for audience engagement.
Leveraging metadata for efficiency
Automation also extends to the use of metadata.
For instance, SCTE signals—often used for inserting advertisements—can be detected and processed automatically in television broadcasts.
This capability allows broadcasters to trim videos, replace ads, or even auto-detect jingles without manual intervention.
Additionally, live speech-to-text technology can generate captions in real-time, which can be used not only for accessibility but also for creating metadata that helps select the most relevant parts of a broadcast for social media clips.
AI-powered automation [ in sports broadcasting ]
In sports broadcasting, for example, automation takes on a unique role.
Advanced AI technologies can automatically analyze live games to identify and highlight key moments—such as football goals or critical tennis plays.
This allows broadcasters to create real-time highlights and summaries that can be instantly published on social media, significantly increasing viewer engagement.
Wildmoka's technology can automatically identify and publish these critical moments, ensuring your audience never misses the most exciting parts of a game.
While most customers using sports automation still rely on human creativity to enhance the final product, the machine handles much of the workload. However, there's no true substitute for human input.
Optimizing content for social media
While automation accelerates content creation, it also significantly aids in optimizing content for different social media platforms.
The editor remains in control, using Wildmoka to handle the optimization process efficiently.
Each platform has its preferred video formats—TikTok favors vertical videos, while Twitter and Facebook may perform better with a 1:1 or 16:9 aspect ratio.
Automation tools can adjust the aspect ratio and even reformat the content to suit the platform's requirements.
One of Wildmoka's most advanced features is Auto Rezone, which can take a broadcast feed, analyze it, and output a vertical video by intelligently repositioning the critical elements of the shot.
This is particularly important for mobile-first platforms, where vertical content performs significantly better.
Real-world success stories
Several broadcasters have successfully leveraged automation to extend their reach on social media.
For example, BFM TV in France uses Wildmoka's Auto Rezone feature not for social media but for its own app, which allows it to maximize monetization.
Using this feature, they have seen a significant increase in social media interactions, with vertical videos generating up to five times more engagement than standard formats.
Another example is from the 2020 U.S. elections, where broadcasters using Wildmoka could publish election-related content much faster than their competitors, leading to higher visibility and engagement on social platforms.
Conclusion
Automation is vital for broadcasters looking to extend their reach and improve efficiency.
From template-based publishing to AI-powered scene detection and content optimization, automation offers numerous benefits that help broadcasters stay ahead of the curve.
By integrating automation into your workflow, you can produce more engaging content faster, ensuring that your broadcasts reach a wider audience and have a more significant impact.