Wildmoka's automation technology is designed to meet these needs head-on, offering tools that streamline workflows, optimize resources, and enhance the viewer experience.
We approach automation by breaking it into three categories, each addressing content management and distribution aspects.
These levels of automation each serve different use cases, with their effectiveness mainly depending on the specific roles of the individuals involved and the tasks they aim to accomplish.
Whether a content creator wants to streamline their workflow, a publisher wants consistent output, or a distributor wants to maximize reach, automation can be tailored to meet those needs.
Let’s take a closer look.
- Workflows—Automation within workflows can streamline the entire content creation process. This includes everything from the initial stages of brainstorming and production to the final touches before publication. Automation helps reduce manual effort and speeds up the content creation pipeline.
- Content Creation—The automation of content creation involves automatically identifying, creating a video clip, and preparing the content for publishing across various platforms in multiple aspect ratios, ensuring it reaches the audience optimally without constant human oversight. This automation layer is precious for maintaining a consistent content output, even during high-volume periods.
- Content distribution - We prioritize automating the downstream distribution of content. This covers the mechanisms that ensure content is effectively delivered across multiple channels, whether through social media, websites, or other distribution networks. Automation ensures that content reaches the right audiences efficiently and at scale.
Traditionally, news editors would spend valuable time manually editing content, such as removing commercials from a 30-minute broadcast to create a 24-minute video for digital platforms. With Wildmoka’s AI-driven automation, for example, this process is significantly faster.
The technology can automatically identify commercial breaks, remove them, and generate a ready-to-publish VOD (Video on Demand) segment, freeing editors to focus on more critical tasks like crafting compelling stories.
Wildmoka simplifies distribution by automating the process of determining where and how content should be published.
Whether a news clip is destined for YouTube, an OTT platform, or a media asset management system, Wildmoka’s automation ensures that content is delivered to the right place in the correct format without additional manual intervention.
Core automation features
Three core AI features power Wildmoka’s automation technology:
- AI-Generated Metadata: Automatically generates titles, descriptions, and tags by analyzing the audio and transcript of video content. This feature speeds up the editorial process, allowing staff to quickly identify and categorize content without manually reviewing it.
- Smart Segmentation: This tool automatically segments long broadcasts into individual clips based on content, such as news stories or weather reports. For example, a news editor can easily find and publish a weather report clip without scrubbing through the entire footage.
- Auto Rezone: Tailors content for vertical viewing on mobile devices. Instead of simply cropping the video, Auto Rezone reconfigures the layout by rearranging side-by-side interview shots into a vertical format more suited to mobile viewing. This feature is crucial for distributing content on platforms like TikTok and Instagram, where vertical video is the norm.
Real-world impact
Wildmoka’s automation features are already significantly impacting news broadcasting.
For instance, BFM TV in France has adopted the Auto Rezone feature, which allows it to produce vertical content without a separate team and control room.
This efficiency saves time and reduces the resources required to meet the growing demand for mobile-friendly video content.
Wildmoka’s ability to insert digital ad markers into video content has opened new revenue streams for broadcasters.
By automatically generating and placing these markers, Wildmoka enables broadcasters to monetize digital content more effectively, turning linear TV ads into digital ads tailored for online platforms.
Ensuring accuracy and reliability
Computer Vision for Immediate Precision
At the heart of Wildmoka’s automation is advanced computer vision technology, which enables the platform to rapidly analyze live video feeds and identify key moments and relevant content in real time.
This technology can detect patterns, objects, and even specific actions within the footage, ensuring that the most significant elements of a breaking news event are captured and highlighted almost instantly.
This automated precision lets newsrooms stay ahead of the story, delivering timely updates without missing crucial details.
Human Editorial Control for Context and Judgment
While computer vision excels at speed and pattern recognition, the human element remains essential for context, judgment, and editorial integrity.
Wildmoka’s platform integrates seamlessly with human editorial workflows, allowing journalists and editors to review, adjust, and refine the content identified by the automated system.
This collaborative approach ensures that while automation handles the heavy lifting of content identification and initial processing, the final output is carefully curated to meet the high standards of accuracy and relevance that audiences expect.
A Harmonious Balance
The combination of computer vision and human editorial control within Wildmoka’s automation framework creates a balance between speed and accuracy.
Automation rapidly processes vast amounts of live data, enabling quick responses to breaking news.
At the same time, human editors provide the necessary oversight to ensure that the content aligns with journalistic standards and resonates with the audience.
This dual approach ensures that real-time news broadcasting remains both reliable and relevant, delivering content that is not only fast but also accurate and thoughtfully curated.
In an era where the demand for immediate news is higher than ever, Wildmoka’s automation empowers newsrooms to meet this challenge without compromising quality.
Addressing industry challenges
Whether you're a national or local news broadcaster, managing human resources and budgets can be a significant challenge.
Automation can bridge these gaps by generating programmatic content, allowing human resources to be redirected to more critical tasks like journalistic research or storytelling.
Wildmoka’s automation helps address these by reducing the time and labor required for content creation and distribution.
By automating tasks like removing commercials from video content and using smart segmentation to identify relevant clips, journalists and editors can focus more on crafting compelling stories rather than spending time on manual processes.
For example, thanks to automated tools, a journalist covering a live press conference can quickly find the right video segment that aligns with their story instead of manually searching through footage.
This efficiency allows them to dedicate more time to the narrative, ensuring the story is well-crafted and impactful for their audience.
How Wildmoka's automation handles the rapid pace and unpredictability of breaking news
In the fast-paced world of breaking news, speed and accuracy are paramount.
Wildmoka's automation is designed to keep up with live events' rapid pace and unpredictability, leveraging advanced machine learning and computer vision technologies.
Since the beginning, we've focused on live video, understanding that live sports and news demand immediate action.
Our platform is built for speed in every aspect—identifying relevant content, creating it on the fly, or distributing it at scale.
This ensures that your audience receives timely updates without sacrificing quality.
The ability to adapt quickly to unfolding events allows broadcasters to stay ahead.
They can deliver real-time content that resonates with viewers while reallocating human resources to more strategic tasks like in-depth reporting and storytelling.
Cost and resource allocation
Wildmoka's automation allows news broadcasting organizations to maximize their existing resources by freeing up journalists and staff from time-consuming tasks, enabling them to focus on more critical aspects of storytelling and live coverage.
By automating processes like content editing and distribution, organizations can more effectively reallocate human resources and reduce the time and effort needed to complete routine tasks.
Automation enhances monetization opportunities by making it easier to distribute content across multiple platforms with revenue-generating features, thereby increasing overall profitability while optimizing resource allocation.
Future enhancements
Wildmoka is continuously evolving its automation technology.
As AI advancements continue, the platform aims to enhance its tools further, making them even more intuitive for journalists and editors.
Future updates may include more sophisticated search and content generation capabilities, allowing users to craft stories with minimal effort while maintaining editorial control.
Always be mindful that AI technologies are designed to assist editors, journalists, and workflows. Still, preserving the human element is crucial, especially in news where accuracy and human sentiment are vital.
While AI can generate content based on data, it may not always resonate with the audience—this is where a journalist's human touch becomes essential.
Wildmoka’s automation features are not just about speeding up processes—they’re about empowering broadcasters to create better content, reach broader audiences, and operate more efficiently.
As the news industry continues to evolve, automation tools like those offered by Wildmoka will play an increasingly vital role in keeping broadcasters competitive and responsive to the demands of modern media consumption.